03 DERLEA REDESIGN PACKAGING

DERLEA RATIONALE
The redesign aimed to modernize Derlea’s packaging while keeping its traditional and approachable feel. To highlight its Canadian, family-owned roots and values of quality, trust, and freshness, we introduced darker, bolder colours, a serif typeface, and hand-sketched illustrations that reflect the brand’s artisanal qualities.

We also extended the label to create cut-outs around the illustrations, helping them stand out against the background. Gradients and word-pattern overlays added depth, while the familiar layout maintained usability. The result is packaging that stands out on shelves while staying true to Derlea’s identity.

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