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Volume’s visual identity is inspired by the vibrant colours and variety of climbing holds found in rock climbing gyms. Instead of sticking to one main colour, I created different colour variations for the wordmark to reflect the different routes and difficulty levels in climbing. The wordmark also works well in black and white, making it versatile across different applications. Together, the colours, wordmark, and typography create a strong and consistent identity that reflects the energy of the climbing experience.
For the art direction, I focused on movement, texture, and the bright colours commonly seen in climbing gyms. I wanted to combine elements of indoor and outdoor climbing to capture the energy of the sport and the sense of community that comes with it. The promotional posters build on this through bold illustrations and motivational messages that encourage people to challenge themselves and push beyond their limits. Overall, I wanted Volume to feel energetic, welcoming, and inspiring, while creating a brand that people of different climbing abilities can connect with.